Jobs to Be Done Research
you can actually use
Jobs to Be Done Research
you can actually use
JTBD.app puts your research process on rails to help you build products your customers will love!
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Better research. Better roadmap.
Conduct better customer interviews
You know you should be talking to your customers, but what are you supposed to ask? How do you make sure they don't chase rabbit trails and lead to pages of notes that never get reviewed?
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JTBD interview outline
When you begin an interview, JTBD.app provides you with an outline cheat sheet to calm your nerves and keep your interviews on track.
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Example questions
“What if I don't know what to ask?” Don't sweat it, JTBD.app provides a list of questions to keep in mind if the interview goes off track.
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JTBD interview tips
Customer interviews are as much an art as a science. JTBD.app's interview UI reminds you of some helpful tips to keep in mind during your interview.
Interview Kickoff
Take care of some housekeeping before you launch into your questions.
Lead-in
Transition into the heart of the interview.
Regardless of where they start, follow-up with, “Ok, makes sense. What about right before that? Anything you need to do first to make sure that goes well?”
Design and execute better surveys
Turn your qualitative interviews into quantitative insights with our easy-to-use templates and guides.
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Validate observations
Validate the observations from your customer interviews with an easy-to-execute survey.
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Identify unmet customer needs
Find the customer needs that are both important and unsatisfied.
How important is it to you that you are able to increase the likelihood that listeners will leave a review?
How satisfied are you with your ability to increase the likelihood that listeners will leave a review?
Visualize the results
Turn all that good work into sweet, sweet dataviz and zero in on the opportunities.
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Identify profitable groups with cluster analysis
JTBD.app uses a machine learning algorithm to find hidden groups of opportunity within your audience.
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Highlight opportunities for product innovation
Favorite the customer needs that are aligned with your team's strengths and save them for future conversations.

Turn opportunties into Ideas
As the data presents opportunities, you can group them together as high-level ideas for conversations with your team.
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Data-backed ideation
Brainstorm solutions for customer needs with confidence!
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Customer-driven roadmap
JTBD.app ensures that only ideas associated with real customer needs make it into your roadmap.
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High-level status tracking
Track the progress of ideas through the pipeline without digging into the weeds of project management.

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