Streamline Your JTBD Research
with AI-Powered Jobs to Be Done

Streamline your customer research, shortcut the learning curve,
and start testing and learning in no time.

Instantly identify multiple
Jobs to Be Done

With JobLens, you can use the power of AI to quickly discover customer needs and desires. We leverage GPT-3 and finely-crafted prompts behind the scenes to generate multiple well-crafted Jobs to Be Done (JTBD) in seconds, so you can spend less time researching and more time innovating.

  • AI-powered JTBD suggestions

    With JobLens, you can input a person's role or a product and instantly receive multiple JTBD suggestions based on our AI-powered analysis of customer needs and desires. This feature helps you quickly identify the key JTBD for your target audience, without the need for lengthy surveys or focus groups.

  • Fine-tune responses

    JobLens allows you to fine-tune the responses to better match your specific needs and preferences. You can edit and adjust the responses until they're just right.

What are the JTBD of a VP of Product?

Actual output

When I am creating a product roadmap, help me to understand the customer's pain points and needs so I can prioritize the features that will have the most impact on their experience.
When I am collaborating with cross-functional teams, help me to communicate the product vision and strategy effectively so I can ensure everyone is aligned and working towards the same goals.
When I am managing a team of product managers, help me to develop their skills and provide feedback so I can build a strong, effective team that is capable of delivering high-quality products that meet the needs of our customers.

Build progress timelines in seconds

Generate progress timelines for each JTBD to understand the inputs, actions, outputs, and outcomes that matter. JobLens uses a combination of prompts to create in seconds what would normally take weeks.

  • Understand the customer journey

    Gain a deep understanding of the customer's needs and desires, and identify opportunities for innovation and improvement. These valuable insights will help you create products and services that truly meet your customers' needs.

  • Identify critical touchpoints and objectives

    Identify key touchpoints, solve customer pain points, and optimize your offerings to create seamless customer experiences, increased satisfaction, and more revenue.

Create a JTBD timeline for communicate the product vision and strategy.

Actual output

First Thought

Inputs
  • Initial vision and strategy for the product
  • Understanding of the cross-functional teams and their roles
  • Market research and customer insights
Actions
  • Assess the current state of communication and alignment within the cross-functional teams
  • Identify the gaps and challenges that are hindering effective communication and alignment
  • Identify the key stakeholders who need to be involved in the communication and alignment process
Key Barriers
  • Anxiety about whether the product vision and strategy are well-defined and achievable
  • Inertia around changing the current communication and collaboration processes
  • COM-B barriers, such as a lack of physical or mental capacity to engage in effective communication
Outputs
  • Initial ideas for how to improve communication and alignment within cross-functional teams
  • A plan for gathering feedback and buy-in from key stakeholders
Outcomes
  • Increased clarity and shared understanding of the product vision and strategy within cross-functional teams
  • Improved alignment and collaboration across different teams
  • A stronger foundation for delivering a successful product

Passive Looking

Inputs
  • Feedback and insights from key stakeholders
  • Best practices and case studies for effective cross-functional collaboration
  • Insights from ongoing market research and customer feedback
Actions
  • Analyze the feedback and insights gathered from stakeholders
  • Research and learn about effective strategies and tools for cross-functional collaboration
  • Explore different ways of communicating the product vision and strategy to ensure buy-in and alignment
Key Barriers
  • Anxiety about whether the product vision and strategy are still on track
  • Inertia around trying new strategies and tools for communication and collaboration
  • COM-B barriers, such as a lack of physical or mental capacity to engage in ongoing learning and improvement
Outputs
  • A deeper understanding of the challenges and opportunities of effective cross-functional collaboration
  • A set of best practices and tools to use for improved communication and alignment
Outcomes
  • Increased confidence in the product vision and strategy and the ability to deliver a successful product
  • Improved cross-functional collaboration and alignment
  • Greater efficiency and effectiveness in delivering the product
Content Topics
  • Best practices and case studies for cross-functional collaboration
  • Tools and techniques for effective communication and alignment
  • Ongoing feedback from stakeholders and customers

Active Looking

Inputs
  • Ongoing feedback from stakeholders and customers
  • New market research and customer insights
  • Insights from ongoing experimentation and iteration
Actions
  • Test and experiment with different communication and alignment strategies
  • Gather feedback and insights from stakeholders and customers to understand what's working and what's not
  • Continuously iterate and refine the communication and alignment process
Key Barriers
  • Anxiety about taking risks and trying new approaches
  • Inertia around changing the status quo and experimenting with new tools and techniques
  • COM-B barriers, such as a lack of physical or mental capacity to engage in ongoing experimentation and iteration
Outputs
  • A set of refined communication and alignment strategies that have been tested and validated
  • A deeper understanding of what works and what doesn't in cross-functional collaboration
Outcomes
  • Improved cross-functional collaboration and alignment
  • Greater efficiency and effectiveness in delivering the product
  • Increased confidence in the ability to deliver a successful product
Content Topics
  • Insights from ongoing experimentation and iteration
  • Feedback from stakeholders and customers on the effectiveness of different communication and alignment strategies
  • Opportunities for further refinement and improvement

Deciding

Inputs
  • Feedback and insights from stakeholders and customers
  • Performance data for the product
  • Market trends and competitive landscape
Actions
  • Analyze the feedback and data to identify areas for improvement and optimization
  • Make tradeoffs between different product features, performance metrics, and business goals
  • Develop a plan for prioritizing resources and efforts based on the tradeoffs made
Key Barriers
  • Anxiety about whether the tradeoffs made will lead to the desired outcomes
  • Inertia around changing established product features and processes
  • COM-B barriers, such as a lack of physical or mental capacity to engage in tradeoff analysis and decision-making
Outputs
  • A prioritized plan for resource allocation and product development efforts
  • A deeper understanding of the key tradeoffs and decisions that need to be made to deliver a successful product
Outcomes
  • Increased efficiency and effectiveness in delivering the product
  • Improved alignment and collaboration across different teams
  • Increased confidence in the ability to deliver a successful product
Content Topics
  • Performance data and metrics for the product
  • The competitive landscape and market trends
  • The business goals and priorities for the product

First Use

Inputs
  • Prioritized plan for resource allocation and product development efforts
  • Feedback and insights from stakeholders and customers
  • Iterative product development process
Actions
  • Execute on the prioritized plan to make progress on product development
  • Gather feedback and insights from stakeholders and customers to iterate and improve the product
  • Track performance metrics to measure progress and adjust plans as necessary
Key Barriers
  • Anxiety about whether the product is meeting customer needs and achieving business goals
  • Inertia around adjusting plans and priorities based on new feedback and insights
  • COM-B barriers, such as a lack of physical or mental capacity to engage in iterative product development
Outputs
  • Iterations and improvements to the product based on feedback and insights
  • Progress towards achieving business goals and meeting customer needs
Outcomes
  • Increased customer satisfaction and adoption of the product
  • Improved alignment and collaboration across different teams
  • Increased confidence in the ability to deliver a successful product
Content Topics
  • Ongoing feedback and insights from stakeholders and customers
  • Performance data and metrics for the product
  • Iterative product development processes and techniques

Ongoing Use

Inputs
  • Ongoing feedback and insights from stakeholders and customers
  • Performance data and metrics for the product
  • Market trends and competitive landscape
Actions
  • Continuously iterate and improve the product based on feedback and insights
  • Keep up-to-date with market trends and competitive landscape
  • Foster a culture of innovation and continuous improvement within the product development team
Key Barriers
  • Anxiety about the product becoming irrelevant or losing market share
  • Inertia around trying new approaches or disrupting established product features and processes
  • COM-B barriers, such as a lack of physical or mental capacity to engage in ongoing innovation and improvement
Outputs
  • Ongoing iterations and improvements to the product
  • New and innovative features and products that meet emerging customer needs
  • A culture of innovation and continuous improvement within the product development team
Outcomes
  • Continued customer satisfaction and adoption of the product
  • Increased market share and competitiveness in the market
  • A strong and effective product development team capable of delivering high-quality products that meet the needs of customers
Content Topics
  • Ongoing feedback and insights from stakeholders and customers
  • Market trends and competitive landscape
  • Innovation and continuous improvement processes and techniques

Comprehensive Jobs to Be Done Canvases in a snap

Say goodbye to writer's block and time-consuming brainstorming sessions with JobLens' Canvas feature. Quickly and easily create comprehensive Jobs to Be Done Canvases to gain a deep understanding of your customers' needs and uncover new opportunities for innovation.

  • Time-savings

    Save time and resources by creating detailed and data-driven canvases in minutes, allowing you to focus on developing solutions that meet the needs of your customers.

  • Productivity

    JobLens allows you to explore multiple variations of the Jobs to Be Done Canvas, helping you to uncover new insights and identify new opportunities for innovation. By boosting your productivity, you can develop solutions that truly meet the needs of your customers.

  • Avoid writer's block

    Expand on pre-built templates and avoid writer's block by building on structured content, unlocking your creativity and allowing you to focus on developing innovative solutions that meet the needs of your customers.

Create a JTBD Canvas for communicate the product vision and strategy

Actual output

Ongoing Use

Job Performers / Job Executors
  • VP of Product
  • Cross-functional team members
Target Job to Be Done
  • Help me to communicate the product vision and strategy effectively so I can ensure everyone is aligned and working towards the same goals.
Related Jobs
  • Must-Have Job: Facilitate cross-functional collaboration and alignment
  • Nice-to-Have Job: Promote innovation and continuous improvement within the team
  • Aspirational Job: Develop a culture of effective communication and collaboration across the organization
Aspirations
  • So I can build a strong, effective team that is capable of delivering high-quality products that meet the needs of our customers.
Job Steps
  • Determine the key stakeholders who need to be involved in the communication and alignment process
  • Define the product vision and strategy in clear and concise terms
  • Plan the communication and alignment process with the key stakeholders
  • Gather feedback and insights from stakeholders to refine the product vision and strategy
  • Develop communication channels and processes that work for all cross-functional teams
  • Communicate the product vision and strategy to cross-functional teams in a clear and compelling way
  • Ensure cross-functional teams understand their roles and responsibilities in delivering the product vision and strategy
  • Monitor progress towards the product goals and adjust communication and alignment processes as necessary
Emotional and Social Aspects
  • Want to feel: Confident in my ability to communicate the product vision and strategy
  • Want to avoid feeling: Overwhelmed or confused about the communication and alignment process
  • Want to appear as: A strong, effective leader who can rally cross-functional teams towards a common goal
  • Want to avoid appearing as: Disorganized or unclear about the product vision and strategy
Outcomes
  • Minimize time spent on ineffective communication and collaboration
  • Increase cross-functional team alignment and shared understanding of product vision and strategy
  • Maximize progress towards product goals
  • Improve customer satisfaction and adoption of the product
  • Increase market share and competitiveness in the market
Job Differentiators
  • If the cross-functional teams are located in different time zones vs. located in the same time zone, the communication and alignment process may need to be adjusted to accommodate for time differences.
  • If the company culture values innovation and risk-taking vs. a more conservative approach, the communication and alignment process may need to incorporate more experimentation and iteration.
  • If the company is in a highly competitive market vs. a less competitive market, the communication and alignment process may need to prioritize speed and agility

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